Print or Online Advertising?

The Albany Democrat Herald focuses on keeping us informed with local and world news. Most of the stories seem to be about summer fun, block parties, medical students, illnesses in California due to ground turkey and sports.

It seems to be organized well with sections and a mixture of story lengths along with different size pictures. It seems to kind of be set up with the bigger picture and articles starting in the front and decreasing from there.

It has various amounts of pictures per page along with a lot of text. Most things have color but, there are some that seem to be black and white as well.

The paper consists of employment, rentals, real estate, help wanted, obituaries, calendar, comics, crosswords, legal services, handyman, lawn care, animals, auto sales etc. So, as you can see the paper has an array of offerings. This particular newspaper has well over 50 advertisements.

When looking at the online version of the newspaper compared to the printed. I really must say, I like the printed version better. I can thumb through the printed version, skimming and reading what interests me. The online you got to hit tabs of the category you want to look at. As well as, when looking for a house, I really didn't like the way it was organized and having to search through towns. It's really hard to visualize and compare houses in several towns without having to scroll back and forth. The printed version it's all there on one page.

I know a lot of newspaper are basically set up the same way but, I think this one is better for my family personally. And probably as well for many of you because it has our local news than say Portland's.

The editor's seem to take photos seriously. There are so many they definitely keep your attention. And when their in color they really stand out to you.

I believe two of the biggest strengths for me would be all the local news and keeping us readers up to date with the local events. I know I wouldn't have a clue of things going on in and around town if it wasn't for the newspaper. As well as, colored pictures they strike your attention to read the captions. Which in turn gets you wanting to read the article.

The only weakness in my opinion would be spending a whole entire page on the comics. To me that's a waste of perfectly good advertising space. I personally don't like the lay out of the content online it only shows a bunch of tabs and options of recent local news, when you open it up. It should be formatted like the printed version. Then it would be very easy to scroll through what you are looking for that way.

I do like that they kept all the colored pictures to try and draw your attention. I would have to say that they primary audience would be a least 16 yr old's and older.
All of the ads, stories and photos seem to fit well with what articles they are linked with.

I believe the Albany Democrat Herald has done a pretty good job from staying clear of stereotyping and/or offensive messages. I definitely prefer the print. I just find that it's more convenient for me to just skim through and read what appeals to me. But, I also believe that a lot of people would want online version because it's accessible from anywhere and it's free.

I always try and do the Sudoku but, I have no clue how to do it so, I usually give up and just do the scrabble. I actually had to look a little more in depth with this newspaper and came across some good articles on Norway and Iraq. So, I intend to maybe slow my skimming down a little to take a look at all the articles in the Albany Democrat Herald.


http://www.democratherald.com/
http://www2.democratherald.com/admarket/
http://www.democratherald.com/sports/football/

BUD-WEIS-ER

I love this advertisement makes me laugh every time I see it. It contains three frogs that are up on a Budweiser bottle. The frogs are looking a little grumpy per say. Then when you hear them speak they sound tough and older sounding. The ad is very short and sweet a total of only three words. Which sometimes when advertising for something as simple as beer, short and sweet is the better way to go. For myself, I can’t stand long advertisements they get to boring. Just make it eye catching, I personally have seen the Budweiser ad on television, internet and on billboards and it seemed to be pretty popular. Although, one of the pictures, I have posted is from 1996 so, that just goes to show you how long they have stuck in my head. Although, I have seen this ad on television it’s now very rare. I really only see Budweiser commercials during the superbowl. Which seems crazy to me because you have to pay an extreme amount of money to advertise during the superbowl.

The Budweiser is more just a plain-folk advertisement. It’s simple and one that the everyday ordinary person can relate with. This does incorporate the association principle. The frogs are a positive funny part to the ad that will get people interested and tempted to purchase the product. It’s using technology in ways like the frogs voices. Obviously frogs can’t speak so they have to use a system that makes them have voices and pretend like their speaking. Especially altering the voices to go along with the frogs tongue movements.

I have never seen an particular ad like this one. But, could say many companies are starting or have used animals such as, Geico and Aflac. Which animals are becoming a popular aspect to advertising. They are advertising for the Budweiser beer company which is a very large company. They are focusing on an audiences 21 and over. I really don’t find anything offensive. I don’t think anything was overbearing or pushy to try and get people to believe in their product. It was just a cute catch of the eye advertisement. It is targeted for the one’s that drink beer. Although, I don’t Budweiser ads with the three frogs still definitely catch my attention.

I believe it’s definitely memorable. It’s short but sweet. The voices and tones of the frogs really stick in your head. The frogs always seem to work. I really haven’t seen many Budweiser commercials on television anymore. They really need to bring the frogs back. I know that even my friends remember all the cool popular frogs. We actually will talk about them every time we all go out together.

The Budweiser advertising definitely did a good job of reaching their target age of 21 and over. Budweiser still seems to be a very popular beer and the company seems to still be booming. As well as always coming out with new products to meet their customers wants and needs. I would have to say though they must up their advertisements.

www.youtube.com/watch?v=WkavReH4LE0